Executive Summary
Overtime is the first sportsbook to deliver decentralization, instant liquidity, and competitive odds in one platform. Whether you're betting, trading, or earning as a liquidity provider, you’re part of a new era of permissionless betting.
Objectives
Objectives and KPIs are designed around the project's engagement model and reward-driven growth strategy.
Awareness
Creating visibility among the right audiences and establishing consistent market presence.
Conversion
Converting attention into meaningful participation. This stage focuses on turning awareness into real awareness among the people who matter.
Retention
Keeping users around is where the value gets created. This phase focuses on building habits, relationships, and reasons for people to stay involved.
User Acquisition Strategy
Every activity from the execution plan, grouped by the phase it runs in.
Acquisition & Distribution Flow
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Acquisition & Distribution Flow
An acquisition funnel that converts communities into active Overtime users.
communities
winning wallet
Ecosystem
Awareness
- →Community distribution at scale
- →Gated drops build FOMO
- →Pre-qualified degen audience
User Acquisition
- →Win or lose, everyone earns
- →XPs keep losers in the game
- →Instant conversion at claim
Ecosystem Growth
- →Free Bets drive first volume
- →XPs compound into retention
- →Growth loops back to awareness
Community Distribution
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Community Distribution
Onboard token-gated Web3 communities through targeted acquisition campaign. CoConnect will manage the entire campaign flow end to end and coordinated to build awareness and convert traders into Overtime platform users.
- Identify and confirm Alpha groups and token-gated Web3 communities.
- Launch campaigns encouraging account creation, sign ups, and recurring activity.
- Execute end-to-end campaigns with performance tracking, analytics, and continuous optimization
KOL Activation
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KOL Activation
Target Micro KOLs with genuine influence across iGaming. People who actually use on-chain products, post real activity, and have visible engagement in the ecosystem.
Community Management
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Community Management
24/7 community moderation & management. Aimed at optimizing user retention, security, and engagement across Discord and Telegram.
- 24/7 Moderation Coverage
- 1 Community Manager & 4 Dedicated Moderators
- Custom bot setup & optimization
- Ongoing strategy & alignment calls
Engagement Structure
- ✓200+ Token-Gated Communities
- ✓KOL Management & Execution
- ✓Community Management & 24/7 Moderation
- ✓Custom Campaign Strategy
- ✓End-to-End Campaign Management
- ✓Weekly Performance Reports
- ✓Strategic Advisory
Strategy & Onboarding
- ✓ Custom campaign strategy & positioning
- ✓ Onboarding into token-gated communities
- ✓ KOL management & execution
- ✓ Community management & 24/7 moderation
Distribution & Execution
- ✓ Expanded distribution across communities
- ✓ Community activation & engagement
- ✓ Weekly performance reporting
Case Studies
Swoobz: User Acquisition & Retention Growth
We built the campaign around an interactive waitlist experience with real incentives, then sustained momentum through community activation and a $10K Leaderboard competition that kept early users engaged and competing daily, turning a waitlist into an active community ready for launch day.
Outcome: Funded Accounts & Exclusive Badges
Built the campaign around funded accounts and badge activations, rewarding high-signal users and traders who had already proven meaningful on-chain activity.
dYdX: Trader Acquisition & Retention Growth
Activated trading-native communities and converted engagement into on-platform activity, while strategic ecosystem partnerships amplified participation and trading volume.
Previous Campaigns by CoConnect
View our go-to-market case studies across DeFi, NFT, trading, and Web3 infrastructure. Real results from real campaigns, with on-chain proof where available.
CoConnect is a hybrid incubator and accelerator for on-chain teams. We combine strategic incubation with hands-on execution and embed alongside founders from early traction through post-TGE to drive user acquisition, liquidity, and ecosystem growth.
Our focus is building compounding growth systems that turn attention into actual usage, real builders, and users who stick around.